A Little Insight

Until now, the focus of this blog has been unusual, eccentric, or intriguing accomplishments by other designers/ artists. Today, I offer a small insight into what I have been up to these past few months.

St. George Illawarra is an Australian rugby team known as the Dragons. In early March I began a redesign process for them as a Senior Project. This was one of the most intensive and difficult projects I have worked on during my years at Pratt, and needless to say I am rather proud of the outcome. I set out to redefine what a sports logo can look like, to shake things up a bit and produce something unexpected for this team. I think I've accomplished that, but you be the judge...

BEFORE:


AFTER: